Search

Advertising


Modern Steel Construction magazine is the official publication of the American Institute of Steel Construction, Inc. By focusing on innovative and cost-effective steel designs and applications, MSC brings its readers in-depth information on the newest and most advanced uses of structural steel in buildings and bridges.

 

What’s inside each issue of MSC?

 

  • Innovative projects and industry news.
  • Practical design information from leading industry experts and AISC’s Steel Solutions Center.
  • Product features and new products coverage.
  • Recurring columns on business practices, professional development, market issues, and more!

 

The average reader spends 1.7 hours each month reading the magazine. Why do they read MSC?

 

  • To keep up-to-date with industry trends
  • Technical information and tips
  • Design ideas and solutions
  • Structural engineering information
  • Information on codes and specifications
  • New product information
  • Innovative projects

 

Modern Steel Construction is the leading magazine for professionals involved in the design and construction of steel-framed buildings and bridges.

 

Circulation

 

52,401 (September 2010)

 

Subscribers share their copies of MSC with 2.2 additional readers, for a total audience of more than 167,000 every month.

 

Readership Demographics

 

82% Structural and Civil Engineers
1%   Product Producers and Steel Mills

8%   Fabricators

1%   Architects and Developers
2%   Educators and Students
2%   Detailers
2%   GCs/CMs/Owners/Code Officials/Inspectors
1%   Erectors

1%   Others

 

Advertising in MSC is the best way for you to reach your customers directly.

 

For more information, contact:

 

Louis Gurthet
gurthet@modernsteel.com
3970 S. Manitou Trail
Cedar, MI 49621
tel: 231.228.2274
fax: 231.228.7759

 

Click to view the digital edition of the MSC 2011 Media Guide.

 

To view the MSC 2012 Media Guide information in PDF form, refer to the Downloads section (above right).

 

 

Reprints

 

Betsy White
The Reprint Outsource, Inc.

bwhite@reprintoutsource.com

tel: 717.394.7350