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What’s in a Name?
Posted by Geoff Weisenberger on November 26, 2007 at 3:34 PM.

Does a “+” look better than a “&”? 


Should you go with a three-letter acronym that’s easy to remember?


Or how about inventing a new, exciting word? 


When it comes to naming themselves, architectural (and structural engineering, for that matter) firms have changed their strategies over the years. A recent article from the online magazine Slate provides a brief history on how firms brand themselves. Check it out here.

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