Steel in the News

What’s in a Name?
Posted by Geoff Weisenberger on November 26, 2007 at 3:34 PM.

Does a “+” look better than a “&”? 

 

Should you go with a three-letter acronym that’s easy to remember?

 

Or how about inventing a new, exciting word? 

 

When it comes to naming themselves, architectural (and structural engineering, for that matter) firms have changed their strategies over the years. A recent article from the online magazine Slate provides a brief history on how firms brand themselves. Check it out here.