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Rebranded! (for a day)
Posted by Tom Klemens on April 1, 2010 at 9:25 AM.

I like one-liners, those short, pithy statements that convey ideas quickly and effectively, and sometimes laced with ambiguity (intentionally or not). It’s always fun to uncover the truth, humor, irony, or other spin at the heart of a good one-liner.


One of my favorites is when Dorothy, having landed in Oz, says to her little dog, “I don’t think we’re in Kansas anymore, Toto!”*


Like all good one-liners, it can hold its own under a little adaptation, such as: “It’s not just in Kansas anymore!”


g2.jpgThose of you who have your default browser screen set to something other than Google may not realize that the company today announced that it has changed its name to Topeka. In this bold move away from the rampant branding initiatives of the present era, the company says it wanted to pay homage to the Kansas town with which it has so many things in common. (It’s also the home of AISC member and AISC-certified fabricator HME Inc. , as well as the century-old Steel Fixture Manufacturing Co.)


If you want to check out the new Topeka before I give away the punch line, stop reading now and click here.


For the rest of you, I’ll just observe that this year’s installment from those clever folks in Mountain View is again a pleasant diversion. Humor is always in the mind of the beholder, of course, but it often serves as a good reminder that we shouldn’t take ourselves too seriously.


By the way, my favorite remains the TISP (toilet-installed service provider) introduced on this date in 2007. To review that innovative approach to providing Internet access (via the backdoor), click here. Another gateway to history, so to speak, is through links on the error page.


* According to various sources, the actual quote is “Toto, I’ve a feeling we’re not in Kansas anymore.”

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