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Green in Beamtown
Posted by MSC on January 2, 2009 at 12:23 PM.

Several AISC staff members attended the Greenbuild International Conference and Expo this past November, which was held in the steel-framed Boston Convention and Exhibition Center in Boston. The event attracted approximately 28,000 attendees and more than 800 exhibitors. AISC and the American Iron and Steel Institute (AISI) partnered on a booth and were Gold sponsors of the show; AISC’s sponsorship included being the sole sponsor of the Greenbuild’s opening reception, which kicked off the show. AISC president Roger Ferch was among the dignitaries who made remarks prior to the ribbon-cutting ceremony for the exhibit hall’s opening. Archbishop Desmond Tutu gave the opening keynote address for the show.


Traffic was brisk at the booth once again this year, where the two organizations spread the message about steel being the most recycled material on the planet. AISC’s famous Slinky giveaway, which bore the tag line “There’s always a sustainable solution in steel,” was a big hit; booth personnel gave away 1,000 of the classic toys and even ran out of them early. (They also handed out plenty of copies of MSC.) AISC’s table featured a sculpture of sorts, made from recycled machine shop scrap metal turnings, and a 4-ft-long wide-flange steel section. Both had architects commenting on the “art” of the material, and passersby couldn’t resist touching the shiny, curly, pointy scrap sculpture. A toy erector set display mimicking a steel framing system was also a hit.


Next year’s Greenbuild show takes place Nov. 11-13 in Phoenix. For more information, visit

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