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A Tip from Futurama’s Bender
Posted by Tasha Weiss on June 22, 2011 at 12:00 PM.

compound-bending_web.jpgTurns out we’re not the only ones in the steel industry who are having fun with the new media. Recently Chicago Metal Rolled Products Blog featured a post about Futurama’s Bender Bending Rodriguez (or just Bender). If you’re not familiar with this animated TV character, he’s a robot from the television series Futurama. Kevin the blogger relates he is “highly advanced in bending structural steel (they don’t call him Bender for nothing).” The sketch, he says, shows Bender creating a complex bend which includes a compound bend which blends into a helical bend which blends into an easy way bend at the top with a straight tangent. Read more about what Bender can do in the CMRP blog post here.


So why is this important? In this blog post CMRP says that when they’re asked about what the company does, they use Bender as a prime example. Sharing this type of interesting content on the company’s website engages and educates consumers about their products and services in a  way that is accessible and easy for non-technical people to relate to.


As social media becomes more prevalent people are obtaining and sharing more information via the Web. Companies like CMRP are also joining the online conversation and providing their own interactive website content as another way to reach customers.


Has your company done something clever or have you seen others that have? Drop me an email by clicking on my name above and let me know about it!

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