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Steel Shots: Super Bowl XLV
Posted by Alison Trost on February 4, 2011 at 9:25 AM.


Steel from the old Dallas Cowboys stadium in North Texas was melted down at Gerdau Ameristeel’s mini-mill in Midlothian, Texas to create the 16-ft high, 7-ton monument seen above. This structure is on display in the heart of Sundance Square for Sunday’s big game - Super Bowl XLV - where the Green Bay Packers will take on the Pittsburgh Steelers. For more information about the steel sculpture, visit the ESPN website by clicking here. Photo: Karen Campbell.


This Sunday, the Packers and the Steelers will play for the coveted Super Bowl champion rings. But have you ever wondered how the Steelers came to be the Steelers? Or where that logo came from? Here’s a brief history, and recognition for how great steel really is!


Art Rooney founded Pittsburgh’s football club in 1933, naming the team the Pittsburgh Pirates, which since 1890 had also been the name of the city’s baseball team. He changed the football team’s name in 1940 to the Pittsburgh Steelers to reflect the area’s heritage.


In 1962, Republic Steel of Cleveland approached the Steelers and suggested that they consider the Steelmark, the insignia used by the American Iron and Steel Institute (AISI), as a helmet logo to honor Pittsburgh’s steel heritage. The Steelmark logo, a circle enclosing three hypocycloids (diamonds with inward-curving edges) and the word STEEL, was created by United States Steel Corporation (for a time known as USX Corp. but now back to U. S. Steel ) to educate consumers about the importance of steel in their daily lives.


According to AISI, the three hypocycloids in the Steelers’ logo represent “the three materials used to produce steel: yellow for coal; orange for iron ore; and blue for steel scrap.”


For more detailed information about the Steelers logo and its origins, visit the team website by clicking here or the American Iron and Steel Institute by clicking here


To see last year’s Super Bowl sculpture in Miami from AISC-member Gerdeau Ameristeel click here.

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